About MyBetterWeb

Francis Tan, the founder of the MyBetterWeb has more than 10 years of experience helping brands stand out in the crowded digital space. In fact, he made his first online business success at the age of 10 by selling dropshipping items on eBay. Since then he has developed an interest in digital marketing and computer programming.

With the strong teamwork of digital professional includes digital strategists, frontend, backend and full stack developers. All of our projects are undertaken from our experts, utilizing our wide array of talent to create unique campaigns.

The team members at MyBetterWeb are dedicated, creative, and interesting people you will ever meet, exactly the people you would love to work with. We are motivated about the work we do for our client’s with its challenges and requirements to serve with the help of our expert and skilled professional team member’s.

MyBetterWeb aims on delivering solutions and services regarding your requirements keeping in mind our high quality standards and enhancing customer satisfaction in the process. Our mission is to break barriers between day and night through innovative skills, energy and technology, the aim of our business is to always provide a quality service given the limited resources and time.


Frontend Developer & Digital Marketing Strategist

2018 - Present
MyBetterWeb, Kathmandu

As a Digital Marketing Strategists, my main task is to take the lead in helping our clients figure out how to best use the internet to achieve their international growth objectives. I work closely with the marketing and brand strategists to develop an international web presence architecture and online marketing strategy. This provides a clear roadmap that orchestrates all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach, etc.) into one actionable plan. In practice, these are the tasks I need to do:

  • Perform detailed desktop research into our clients, their category, and competitors across multiple markets.
  • De-construct competitive best practices in digital marketing and create benchmarks.
  • Define global web architecture detailing what sites and social assets the brand will maintain globally in various versions and languages.
  • Conduct web asset audits to map a brand’s global web presence and assess the effectiveness of each asset.
  • Work closely with the various specialists involved with the implementation and management of our digital strategies.
  • Identify opportunities for clients to use digital technology to enhance their overall marketing mix: product, price, place, or promotion.
  • Support the lead marketing strategist with research, analysis, and reporting in related areas, such as market research, target segmentation, and brands strategy.
  • Structure and present recommendations to clients.
  • Participate in new business activity often by providing digital intel on companies and markets.
  • Help with the ongoing digitization of agency IP and processes.

Director of Business Development

2015 - 2018
Global Foodie Network, Penang

This position is expect ed to uphold the mission and values established by the organization. Below are the job scopes:

  • Implement the recommendations of the strategic marketing plan.
  • Perform market research and analysis.
  • Evaluate operational issues to determine whether competitive and staying current with the latest trends in the industry.
  • Monitor external and internal environment for development of new market segments.
  • Develop marketing campaigns for new products and services. This includes formulating a specific budget and expenditure plan for each.
  • Manage specific corporate programs.
  • Demonstrate knowledge of, and supports, mission, vision, value statements, standards, policies and procedures, operating instructions, confidentiality standards, and the code of ethical behavior.
  • Perform public speaking to volunteer organizations and committees regarding public relations, marketing and development.
  • Develop and maintain marketing budget.

Relationship Management Specialist

2014 - 2015
Socialwalk, Multimedia University Cyberjaya

As a Relationship Management Specialist, I’m in charged with developing techniques and processes to continuously verify the integrity of the information contained within the database. The maintenance includes the addition of new information, updating changes to existing information and deletion of obsolete data.

  • Coordinating the data verifications efforts of the organization – both on the organizational and individual level.
  • Completing reports, lists, labels and custom data collections to support the work of the organization.
  • Preparing reports for use by Chamber staff.

Business Development Consultant

2012 - 2014
Eco OEM , Kuala Lumpur

Provide consultation and one stop solution on development of green and eco friendly products. Mainly on Health and Beauty Projects.

  • Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.
  • Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.
  • Planning and coordinating the implementation of business plans and the penetration of new markets.
  • Take ownership of the management of the sales and marketing functions of the business.
  • Drive increased revenue and profit to achieve the Company`s ambitious growth.
  • Working to stringent targets, the job holder will be required to adopt a professional and knowledgeable approach to each new business call.

Business Development Executive

2011 - 2012
Khimyan Holdings, Penang

Responsible for product development and business consultation to clients.

  • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
  • Strategic Consulting, including business plan & sales strategy development.
  • Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.


I love creating website that works. I'm passionate in digital marketing and within the 3 months of my time in Nepal, I've accomplished quite a few of works from big to small organizations in different fields.

MyBetterWeb - This is a minimalist website for my own company that is created with Ruby templating language + Javascript for animation.
Usoft Store - This online shop is made with Shopify. I've experience in Ruby so designing made so fun for this task. This website is going to be the second largest online shop in Nepal after Daraz.
Trekking Top Nepal - This is my first PHP job after so many years. My job is to transform a travel agency's website into a more attractive one with online booking function. I also provide Paid Ads Marketing for them.
ShiShu Tours - This is a young travel agency company that hasn't put up any website. I created them a fresh & clean responsive website with online booking capibility. Yes, this is my second attempt on PHP!
Thapa Coffee - I met the coffee farmer during my hike to a local village. The plan didn't goes well and we almost fall down from the landslide. I created the website in the village, the contents are real story and pictures he told me along the trip. This website is written in Go.
Ultranet Communication - I was searching for internet wifi and that's when I met them. I created a simple one page website (written in Go) to them and also implemented online banking and ewallet payment gateway to their backend (Wordpress & WooCommerce).
Khimyan Curry - Khimyan curry is a renowed curry paste maker in Malaysia. They has a very long history and they also have the best curry in town. I revamped the website in 2016 and this website also got nominated and won the Malaysia Website Awards in 2017.

Contribution & Awards

Besides being one of the many code contributor to brew.sh, I also helped contribute some simple codes on my own gist on github.

That's my second time winning the awards after MWA 2016 in E-Commerce category. It's my business website that won the Commercial category this time.
It was my glorious moment to get the awards for the Website that I made. Besides for the website design and seo strategy, the chatbot that I created to automate online order is the main reason I was chosen.
After getting tired of technical limitation when editing video, I did some research and summarized the ffmpeg command line into a gist. No more headache when editing videos.
Tiny Javascript code for disable right-click of mouse, F12 key, and save key combinations on page without jeopardy the design of your website.
A minimal Ruby code for embedding videos from Vimeo using a simple Liquid tag without installing jekyll plugin.
We all know that chatbot is the new trend in online business. Chatfuel is a great platform builded by Hubspot.com but somehow they don't allow custom message on the Messenger Chat Plugin. So I make this plugin for chatfuel users easily integrate their Messenger codes and the plugin I made to get a custom welcome message.

Skills & Proficiency


Javascript & jQuery

Ruby & Liquid

PHP & Wordpress

React Native

Photoshop & Video Editing